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LEADERSHIP AGENDA

 Operational Scan

OPERATIONAL SCAN

DEPARTMENT PERFORMANCE

DEPARTMENT PERFORMANCE

Education - Iowa Public Television

Dan Miller, Executive Director & General Manager

Mission Statement:
Iowa Public Television provides public television, telecommunications, and other services that educate, inform, and enrich people's lives.

Reach of Iowa Public Television

MORE DEPARTMENT PERFORMANCE

  • Download PDF document Performance Plan - How we measure our progress

  • Download PDF document Strategic Plan - How we plan for progress

  • Download PDF document Performance Report - How we report our progress

  • Department Home Page - Learn more about this department
Highlighted Measure:

Reach of Iowa Public Television

 

Data Source: Department of Education, Iowa Public Television, Educational Telecommunications, survey conducted by Frank N. Magid Associates; Programming and Production, and Trac Media.

 

IPTV = Iowa Public Television

 

Updated 11/6/09

GRAPH - Reach of Iowa Public Television

NOTE: In-school data reports the number of students and teachers that use IPTV's services each year. In-school data are reported annually.
On-air data reports the number of distinct viewers that use IPTV's broadcast services a week. Due to the transition from analog to digital broadcasting, the Nielsen sweeps were done in March 09, rather than in February. So, a year-to-year comparison is not possible. The decrease in viewing for IPTV may be due to an overall lack of television reception because of the analog shut-off, in addition to the differences in viewing for February and March programming. The on-line data reports the number of web visits to IPTV's web sites each fiscal year. On-line data are available each quarter.

Why this is important:
IPTV's noncommercial, public-service mission enables the organization to concentrate on presenting an unequaled array of programs of lasting value to Iowans regardless of where they live or what they can afford. While concentrating on the quality and variety of services, Nielsen ratings and statistically sound research, provide IPTV with an objective measure of how audiences, including educators, are responding to the broadcast schedule and other public media services provided.


What we're doing about this:
IPTV listens to its viewers and customers. IPTV has initiated an on-going viewer engagement project that includes dialogues with viewers across the state. IPTV is also working with the national organizations PBS and the Corporation for Public Broadcasting (CPB) to utilize their national research on the local level and to provide local feedback into the national schedule.


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